Jumat, 30 Mei 2014

[J444.Ebook] PDF Ebook Representations of Musical Signals (MIT Press)From The MIT Press

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Representations of Musical Signals describes a new generation of digital audio and computer music systems made possible by recent advances in digital signal processing theory, hardware design, and programming techniques.

  • Sales Rank: #5654520 in Books
  • Published on: 1991-05-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x 1.20" w x 6.20" l, 1.32 pounds
  • Binding: Paperback
  • 494 pages

About the Author

Giovanni De Poli is a member of the faculty of the Department of Informatics and Electronics at the University of Padua.



Aldo Piccialli is a member of the faculty of the Department of Physics at the University of Naples.



Curtis Roads is Associate Professor of Media Arts and Technology, with a joint appointment in the Department of Music, at the University of California, Santa Barbara.

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Selasa, 27 Mei 2014

[T959.Ebook] Free Ebook Julie Johnson's Guide to AP Music Theory, by Julie McIntosh Johnson

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Julie Johnson's Guide to AP Music Theory, by Julie McIntosh Johnson

Follows requirements of the College Board Advanced Placement* Music Theory Exam

Clear, easy to understand explanation of theory elements

Application of concepts to musical excerpts

Drills, analysis and multiple choice questions

Ear Training and sight singing with each lesson

CD included!!

*AP and Advanced Placement are trademarks registered and/or owned by the College Board, which was not involved in the production of, and does not endorse, this product.

  • Sales Rank: #154488 in Books
  • Brand: Brand: Charles Dumont Sons
  • Published on: 2010-10-01
  • Binding: Paperback
  • 394 pages
Features
  • Clear explanations of AP terms and concepts
  • Drills, analysis and multiple choice quesitons
  • Ear training and sight singing with each lesson
  • MP3 CD with ear training and listening examples
  • Answers included

Most helpful customer reviews

15 of 15 people found the following review helpful.
Guide to a 5
By NerdyScholar
The exercises are very straightforward, especially with CM theory background (Level 10, 100%). Supplement this with Barron's to get a better idea of how the listening section is, and more in depth, necessary information on the reading part too. I wish I had done all the CD exercises, but I didn't have time. I self-studied during freshman year and got a 5.

Summary:
You need Barron's prep book too to fully prepare (especially the practice tests there)
Make sure you work through the whole book and understand everything
Watch whsapmusictheory (Youtube) for any shaky concepts, especially the chord notation sections
Practice sight singing (with the help of a well-tuned piano), and record with a computer (try Audacity software). Listen to yourself too.
If you are not the best at ear training, make sure you practice (with both books).

Have fun! I found AP MT to be extremely enjoyable. The test is hard, but the curve is extremely generous (I thought I would get a 2).

5 of 6 people found the following review helpful.
Must-have for any AP Music Theory student
By C.G.
This book is very thorough. A well designed and methodical approach to the large volume of material in the AP Music Theory test. I use it as a teacher and have seen great results with my students. Any student taking this test should have this book!

4 of 5 people found the following review helpful.
Great AP Prep Book
By HSF
If you have completed through level 10 in Keith Snell's Fundamentals of Piano Theory or Julie Johnson's Basics of Keyboard Theory, this is the book for you. It fills that gap between level 10 and the AP requirements, like sight singing and dictation. Years ago I took the AP Music Theory exam without anything but ReSa to prepare me. Now, I have my piano students use the Snell or Johnson books and then this fabulous AP prep book.

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Minggu, 25 Mei 2014

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Triathlons combine the most grueling of endurance sports open-water swimming, road racing, and distance running. Indeed, a triathlon is a contest of will as much as it’s a test of strength and speed, this book will give you a complete walkthrough of how to train and condition your body for a triathlon. Don’t get left out in the cold and lose the important race!

  • Sales Rank: #1400917 in Books
  • Published on: 2014-08-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .11" w x 6.00" l, .17 pounds
  • Binding: Paperback
  • 46 pages

About the Author
Barry Moore is a triathlete and fitness trainer that has been able to master the art of building strength, speed and stamina, the most important aspects of winning the all-important race. Barry discovered that there are simple guidelines to follow to become fit and healthy and ready to tackle the world running, cycling and swimming.

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Rabu, 21 Mei 2014

[Y647.Ebook] Ebook The Art of Acting, by Stella Adler

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The Art of Acting, by Stella Adler

Stella Adler was one of the 20th Century�s greatest figures. She is arguably the most important teacher of acting in American history. Over her long career, both in New York and Hollywood, she offered her vast acting knowledge to generations of actors, including Marlon Brando, Warren Beatty, and Robert De Niro. The great voice finally ended in the early Nineties, but her decades of experience and teaching have been brilliantly caught and encapsulated by Howard Kissel in the twenty-two lessons in this book. Hardcover.

  • Sales Rank: #25717 in Books
  • Published on: 2000-11-01
  • Released on: 2000-11-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .96" w x 6.00" l, 1.23 pounds
  • Binding: Hardcover
  • 276 pages

From Library Journal
This second collection of Adler's papers precedes the material found in the previous collection (Stella Adler on Ibsen, Strindberg and Chekov, LJ 4/15/99), ending as she begins text analysis. Here Kissel (David Merrick) has taken tapes, transcriptions, notebooks, and other sources to reconstruct an acting course in 22 lessons. What results is Adler at her strongest. Coming from a theatrical family and having studied with Stanislavsky, she became an old-fashioned autocratic teacher determined to pass on the best that she knows. She was certainly the best of her generation. The lessons are graduated from very basic matters to quite complex issues of textual analysis and decorum. Though mostly monologs, they include enough exercises and student responses to get the flavor of Adler's work. Some themes run through these classes: American culture is bankrupt, Lee Strasberg got Stanislavsky wrong, and class and its formality must be learned in order to do major plays through the realist period. This is required reading for anyone interested in theater practice.DThomas E. Luddy, Salem State Coll., MA
Copyright 2000 Reed Business Information, Inc.

From Booklist
When Adler died in 1992, the theater lost a great teacher, whose depth of experience alone made her invaluable. Daughter of one of the greats of Yiddish theater, Jacob Adler, she studied with Stanislavski, was a founder of the Group Theater and appeared in many of its seminal productions, married the brilliant critic Harold Clurman (they later divorced), and after the Group Theater folded, founded an acting school that rivaled Lee Strasberg's. But she never wrote a book about her theories and techniques. This collection, culled from sound recordings of her at work, at least re-creates the feel of her classes. Editor Kissel deserves great credit for shaping what could have been a chaotic collage of pronouncements into a coherent whole. The book's 22 lively chapters detail Adler's techniques for preparing her students for a life on the stage. Theater aficionados will appreciate Adler's discussion of modern plays and her belief that acting is a rare, privileged profession, and young actors will benefit from the many acting exercises sprinkled throughout the text. Jack Helbig
Copyright � American Library Association. All rights reserved

Review
"To me, Stella Adler is much more than a teacher of acting. Through her works she imparts the most valuable kind of information - how to discover the nature of our own emotional mechanics and therefore those of others...; Almost all filmmaking anywhere in the world has been affected by American films, which has been, in turn, influenced by Stella's teachings...; I am grateful to the inestimable contributions she has made to my life." From the Preface by Marion Brando"

Most helpful customer reviews

29 of 29 people found the following review helpful.
Best Book for Changing Your Self Image!
By Christine Carra
This book changed my life! I never write reviews but felt inspired to write one for this book. It was recommended to me by Bob Proctor and another one of his coaches. I kept asking for a way to change my self-image so that I could lose the extra 10 pounds I wanted to get rid of and they highly recommended this book.

After reading the first 5 chapters I was so amazed. The most important thing I learned was that I could use my imagination to act as my ideal self and therefore create it.

I imagine all the time being a fabulous, stylish, slender Queen as well as everything around me. I imagine wearing the stylish clothes, eating slowly and with delicate, fancy silverware on gold lined royal plates with high-quality, artfully designed foods. I sit like a Queen, I walk like a Queen, I even drive my car like a Queen. Just totally elegant, confident, beautiful and like I am so important and lucky. And it's so fun!

As silly as it sounds — it totally works! I barely have food cravings or overeat. I feel so much more confident in myself. I feel like I honor and respect myself more. And definitely a whole lot happier :)

Highly recommend this book not just for acting but if you want to change the way you think about yourself. And to change negative habits, thoughts, and self-sabotaging behavior.

6 of 6 people found the following review helpful.
Acting Life
By Victoria O
The classic. If you want to act, get this book, read it, do the exercises, practice them and just go for it. Even if you do not wish to act on stage or screen, and you simply want to make of your life a better experience -- more valuable and enriching for yourself and others -- then read this book and do the exercises. If you want a different story for yourself, a richer life, a more profound journey on this planet, read this book and do the exercises.
This book is about life. Acting is her way of talking about a cool excellent approach to living.

3 of 3 people found the following review helpful.
Beautiful and epic, but maybe too much so at times.
By Matthew
The Art of Acting is a great book on the subject of acting written by one of the premier acting teachers of the 20th century. Adler's book is inspirational, powerful, and profound. She explains, in great detail, various actions the actor may be called upon to perform on stage and leads her students through various exercises meant to connect the actor with the imagination and train themselves to realistically behave within the context of their character's background, costume, environment, social status, and culture. The only reason I gave this book four stars instead of five is that I feel it is not as use-able as some other acting books. Adler sometimes goes on (and on and on) describing the nature of some kind of action ("to reminiscence") or something and...what am I supposed to DO with that? It feels a lot like her interpretation (read opinion) of the nature of those things and how they should be played. Again, it just seemed to wax philosophical more than useful from time to time. There was also the advice "the actress does not sneeze on stage" to which I wanted to shout "COME ON Stella!"...my point is, again, if you want something really practical you should take a class while reading the book so it's easier to see how to use this information, and/or pick a different book. With all that said, she makes a lot of good points and is very powerful. The dignity she brings to acting is extraordinary and her emphasis on imagination is fascinating. I recommend this book to actors, directors, and anyone interested in theatre and acting. It's a beautiful book, and I intend to re-read it eventually. Hopefully I'll find more utility in a second reading.

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Sabtu, 17 Mei 2014

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Jumat, 16 Mei 2014

[I988.Ebook] Fee Download Cold Hand in Mine: Strange Stories, by Robert Aickman

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Cold Hand in Mine: Strange Stories, by Robert Aickman

science fiction short stories

  • Sales Rank: #3270162 in Books
  • Published on: 1979
  • Binding: Paperback
  • 275 pages
Features
  • used book
  • science fiction
  • short stories

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9 of 9 people found the following review helpful.
Stunningly Different Fantasy
By Stephen Hancock
I picked up this book and one other ("Painted Devils")at a garage sale, having heard good things about the author. I had thought they were more on the order of ghost or horror stories. Instead, this book is a cross-genre jewel that really can't be pushed into any easily recognized template. Each story involves somebody getting into a situation where something strange is happening, but can't seem to realize the danger until they are fully involved. Each story is so radically different that in some cases, it's like they were written by a different person. Out of the ten or so stories, there are one or two that don't fully work, but those that do are as original and wonderful as anything I've read in the field. Aickman shouldn't be considered anything less than a master, in spite of the fact that he's not as well known as some of his contemporaries of lesser talent.

30 of 30 people found the following review helpful.
Stunning collection of supernatural fiction
By Michael Scott
I'm currently trying to read my way through the complete Aickman canon. I'm attacking this project with relish. There is no finer writer of a supernatural story than Robert Aickman. He had the literary skills of one of the world's finest writers, and his ability to create spooky and bizarre stories was unparalleled. He is a great author, and it's a shame that his books are not readily available.
This collection is perhaps Aickman's finest. The stories in here are of a consistently brilliant quality. The highlight is the World Fantasy Award-winning novella 'Pages from a Young Girl's Diary'. This story recounts the tale of a repressed young girl who falls in with a vampire. This is Aickman's only vampire tale. He tended toward more intellectual bogeyman, but in this story he shows the world how a vampire story should be written. It is, without question, the finest vampire tale I've ever read. Yes, better than Anne Rice, better than Lumley, better than Stoker, Simon Clark, and on and on. Aickman's literary abilities shine in this story.
Other excellent pieces include 'The Swords' and 'The Clock Watcher'. 'The Clock Watcher' is a creepy tale of a woman with an affinity for clocks. Her husband isn't sure what to make of her obsession and her strange link to clocks of any kind. This story kept me entranced and bedazzled until the end. 'The Swords' is a marvelous novella. It says something about a collection if there's a story of this caliber that ISN'T the best story in the book. 'The Swords' tells the story of a bizarre carnival sideshow with a girl and a pile of swords. I won't tell any more for fear of giving too much away. 'The Swords' is the lead-off story in the collection and it sets the tone. Fabulous.
I can't recommend Robert Aickman highly enough. I'm taking it upon myself as a one-man crusade to spread his name widely. I've only recently discovered the man and I've been ensorceled by his amazing talent. He writes with the ease and flair that's normally found in writers from the 19th century. It's often jarring to find Aickman characters in automobiles or airplanes. His stories, for the most part, could just as easily be set in the 1870s as the 1970s. Aickman is my literary find of the year. Let him be yours.

18 of 18 people found the following review helpful.
Take Aickman's cold hand into a strange literary world
By Richard Cody
Robert Aickman (1914-1981), though he wrote plays and was active in the preservation of England's waterways, is best know for what he referred to as his "strange stories". Those seeking easy genre labels will, no doubt, insist on filing these stories away in the horror section. While this is not a completely inappropriate classification, it is more often than not misleading. At their best, Aickman's "strange stories" often possess many of the qualities of the horror genre (being weird, eerie, grotesque, etc.) while also sidestepping the conventional trappings of the field. My favorite Aickman stories leave me with a sense of unease and grim wonder beyond the ability of any other author I have ever read, the "horror" springing from subconscious realms and working upon those same areas in the psyche of the reader. Themes of alienation, squandered time, and sexual tension seem to be common in Aickman's work and "Cold Hand in Mine" contains elements of all three.
The book contains eight pieces:
"The Swords", "The Real Road to the Church", Niemandswasser", "Pages from a Young Girl's Journal", "The Hospice", "The Same Dog", "Meeting Mr. Millar" and "The Clock Watcher".
The most conventional piece in this collection, and thereby the most atypical for Aickman, is the award winning "Pages from a Young Girl's Journal". This is a fairly straightforward vampire narrative and, while certainly worth reading, not my favorite Aickman story.
All of the pieces in this book, in fact, are worth reading if you are interested in uncommon and literate fiction. There are, however, standout stories. For me these are (in order of appearance):
"The Swords" - An uneasy tale of sexual awakening, exploitation, and high sideshow weirdness with a strange young lady named Madonna (long before and definitely not the pop star).
"The Real Road to the Church" - A quite unconventional "ghost" story in which an unfulfilled woman comes face to face with. . .herself?
"The Hospice" - A motorist lost and low on gas spends a night in the title establishment. A tense and claustrophobic story that impresses itself upon one's mind like a bad dream.
"The Same Dog" - Love lost and cycles beyond human perception.
These four are Aickman at his unsettling and ambiguous best. You will find yourself captivated, moved and shaken by these stories and, if you are at all like me, you will not be sure what has actually happened in the narrative or why it has effected you. Rereading is almost imperative with Aickman's work if you seek to understand it.
Buy this book today if it is available (and consider yourself lucky if it is - it is a tragedy that Aickman's work is so difficult to come by).

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[G111.Ebook] Download Ebook Wittgenstein's 'Tractatus Logico-Philosophicus': A Reader's Guide (Reader's Guides), by Roger M. White

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Wittgenstein's 'Tractatus Logico-Philosophicus': A Reader's Guide (Reader's Guides), by Roger M. White

Wittgenstein's Tractatus - the only book he actually published within his lifetime - was an immensely important work which changed the direction of philosophy in the first half of the twentieth century. Highlighting the importance of the nature of language in philosophy and the problematic nature of metaphysics, it strongly influenced the work of Russell, the Vienna Circle and A. J. Ayer. An understanding of the ideas in the Tractatus is essential to fully grasp Wittgenstein's remarkable thought.

In Wittgenstein's 'Tractatus Logico-Philosophicus': A Reader's Guide, Roger White provides a thorough account of the philosophical and historical context of Wittgenstein's work. The book provides a detailed outline of the themes and structure of the text, guiding the reader towards a thorough understanding of this remarkable text. White goes on to explore the reception and influence of the work and offers a detailed guide to further reading. This is the ideal companion to study of this hugely important philosophical work.

  • Sales Rank: #1526267 in Books
  • Published on: 2006-12-24
  • Released on: 2006-12-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .37" w x 5.50" l, .50 pounds
  • Binding: Paperback
  • 172 pages

Review
"It is relatively easy to cobble together an interpretation of the Tractatus from scattered bits of Wittgenstein's book, much harder to stick to the words on the page and figure out the point of it all. All too often commentators dodge around, close their eyes to difficulties, and quote passages without explanation. But not Roger White. He looks closely at the text, refrains from putting words into Wittgenstein's mouth and does his level best to clarify what is going on There is no trimming to fit a preconceived idea or the latest fad, just a sustained effort to deal with Wittgenstein's masterpiece on its own terms and to bring it alive. White has thought long and hard about the Tractatus, and one never feels in anything less than excellent hands. Better still I fancy he captures the spirit of Wittgenstein as well as the letter of his text. Much is left to the reader and some of the discussion requires close attention, but anyone who perseveres, novice or expert, will find the effort more than worthwhile." —Andrew Lugg, Philosophy in Review

“It is relatively easy to cobble together an interpretation of the Tractatus from scattered bits of Wittgenstein’s book, much harder to stick to the words on the page and figure out the point of it all. All too often commentators dodge around, close their eyes to difficulties, and quote passages without explanation. But not Roger White. He looks closely at the text, refrains from putting words into Wittgenstein’s mouth and does his level best to clarify what is going on There is no trimming to fit a preconceived idea or the latest fad, just a sustained effort to deal with Wittgenstein’s masterpiece on its own terms and to bring it alive. White has thought long and hard about the Tractatus, and one never feels in anything less than excellent hands. Better still I fancy he captures the spirit of Wittgenstein as well as the letter of his text. Much is left to the reader and some of the discussion requires close attention, but anyone who perseveres, novice or expert, will find the effort more than worthwhile.” –Andrew Lugg, Philosophy in Review

About the Author
Roger M. White is Lecturer is Philosophy at the University of Leeds, UK, where he has taught on the Tractatus for many years. He translated Wittgenstein's Philosophical Remarks for Blackwell and has written numerous articles on Wittgenstein and early analytic philosophy.

Most helpful customer reviews

15 of 16 people found the following review helpful.
very helpful
By P.H.
I'm studying Wittgenstein for my doctoral comps (in philosophy), and I must say, not only is this book extremely clear and helpful, it might be the best secondary source on Wittgenstein that I've read. The author stays even-handed and open about his premises, expositing the text with brilliance and clarity.

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Selasa, 13 Mei 2014

[M431.Ebook] Download Ebook Customer Relationship Management, by Francis Buttle

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This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention and development and how the management disciplines- marketing, sales, IT, change management, human resource, customer service, accounting, and strategic management are implicated in this. This completely revised edition also includes:

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Student readers will enjoy the logical structure, easy accessibility and case illustrations. Managers will appreciate the book's freedom from CRM vendor and consultant bias and the independent guidance it provides to those involved in CRM programs and system implementations. This second edition has been completely revised and updated with�eight new chapters.

  • Sales Rank: #993221 in Books
  • Brand: Brand: Routledge
  • Published on: 2008-10-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.69" h x 1.06" w x 7.44" l, 1.10 pounds
  • Binding: Paperback
  • 528 pages
Features
  • Used Book in Good Condition

Review
Praise for the previous edition:
"Absolutely the best exposition of Customer Relationship Management. I can't think of a better guide to increasing your performance and profits."
- Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, USA.

From the Back Cover
This book provides a comprehensive and balanced review of Customer Relationship Management. It explains what CRM is, the benefits it delivers, the contexts in which it is used, the technologies that are deployed, and how it can be implemented. Rather than being tied to any single perspective, the book identifies and explores four different forms of CRM - strategic, operational, analytical and collaborative. Technology is a key attribute of CRM, but this book puts that technology into a managerial and operational context. Although a number of chapters are dedicated to technology issues, and technology is considered throughout the book, the book is not about technology, per se. Rather it is about how CRM technologies can be used to enhance the achievement of marketing, sales, and service objectives, and support broader organizational goals.

To ensure it is both theoretically sound and managerially relevant, the book draws on academic and independent research. Findings from a wide range of academic disciplines contribute to the book, including marketing, sales, customer service, human resources, technology management, strategy, change management, project management, leadership, operations, management accounting, finance, and organisational behaviour. Supplementing these academic credentials, the book also makes use of research conducted by independent analysts such as Gartner and Forrester, two organizations that conduct leading-edge, state-of-the-art research into CRM and related areas.

The book explains how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention and development. It is liberally illustrated both with screenshots from CRM software applications, and case illustrations of CRM in practice.

Ideal for use as a core textbook by students on CRM or related courses such as relationship marketing, database marketing or key account management, the book is equally valuable for industry professionals. This includes those pursuing professional qualifications or accreditation in marketing, sales or service management, and mid-level to senior managers who are involved in CRM programs and system implementations, whether in a marketing department, the sales force or the service centre.

About the Author
Francis Buttle, PhD, is founder and principal consultant of Francis Buttle & Associates,a Sydney, Australia-based business that helps organizations become more skilled and successful at customer acquisition, retention and development. Francis has spent most of the last 30 years in various academic roles around the world. He has been a Professor of Customer Relationship Management, Professor of Marketing,Professor of Relationship Marketing, and Professor of Management at a number of leading graduate schools of management, including Manchester Business School (UK), Cranfield School of Management (UK) and Macquarie Graduate School of Management (Australia). He was appointed as the world's first Professor of CRM in 1995, and remains an Adjunct Professor at MGSM. Francis has authored, co-authored or edited 7 books, and over 100 peer-reviewed academic journal articles or conference papers. In addition, he is a frequent contributor to practitioner magazines, presenter at business conferences, and a serial blogger. Francis has developed, run or contributed to many management development programs, and has advised or consulted to numerous for-profit and not-for-profit organizations in the UK, Australia, USA, Hong Kong, Singapore and New Zealand. Although he quit full-time academic life in 2006, he still supervises doctoral candidates, and conducts customer-related research. Francis lives on Sydney's North Shore, is a qualified but reluctantly retired rugby union referee, enjoys cycling and kayaking, and rides a Suzuki. Francis has degrees in management science, marketing and communication. His PhD was earned at the University of Massachusetts. He is an elected Fellow of the Chartered Institute of Marketing. He can be contacted at francis@buttleassociates.com. Find out more at www.buttleassociates.com

Most helpful customer reviews

0 of 0 people found the following review helpful.
Four Stars
By SOPHIA ROLLE
great book!

1 of 1 people found the following review helpful.
Develop a CRM Strategy
By Celia Maylin
The book explains how Customer Relationship Manager (CRM) can be used throughout the customer life cycle stage of customer acquisition, retention and development. The author introduces the four types of Customer Relationship Management and the seven-step process to develop a CRM strategy for any organization.
-
Summary
Overall, the book explains how CRM can be used in every stage of the customer life-cycle and the four types of Customer Relationship Management; Strategic CRM,Operational CRM, Analytical CRM,Collaborative CRM.
-
The book provides a very good overview of CRM; it is well organized and easy to understand. CRM Strategy is a new topic in this new version of the book. I think the author did well in the organization of the topics and explaining the concepts and steps to develop strategies that will help companies to acquire new customers and develop a long-term relationship with them.
Buttle explained a seven step process to develop a CRM strategy for a specific project. He said that organizations interested in developing a CRM strategy must start with the step 1, `situation analysis'; which describes, understand and evaluate the current customer strategy. A couple of tools to help in this step are the comprehensive model of CRM and the customer strategy cube. This step answers the questions "Where are we now?", "why are we where we are now?" The main purpose of this audit is get information about the strength and weaknesses of the company's customer strategy. The step 2 of developing the strategy is to `educate the employees' to avoid misunderstandings. Employee education and involvement will be important as they will be motivated to participate and will help identify opportunities for improvement in the workplace. The step 3 is related to the `vision'; this should be a well written statement of how CRM will change the business as it relates to customers. Step 4, is about `priorities'. What are the company's priorities at this specific moment? Step 5 is related to `establishing goals and objectives' from the vision and the priorities. A goal could be to acquire new customers and an objective could to generate 200 additional leads in a period of time. Step 6 is about `identifying people, process and technology' requirements for the goals and objectives to be achieved. The last step, step 7 is about `developing the business case', which is built based on the cost and the benefits of the CRM implementation. This step answers the question: why should we invest in this CRM project? Managers will need to review the cost, the revenues and all those other benefits difficult to value like improve customer service or improve understanding to market changes.
-
I believe that this book could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers. The way the author explains the topics is very simple and every step to develop a CRM strategy just makes sense. In addition, the book includes examples of CRM in practice so the readers can learn how CRM is implemented.
-
I think this is a great book that offers valuable information, techniques and tools on Customer Relationship Management. Developing a CRM strategy was very well explained and included a lot of details, examples and graphs to better understand the subject. I recommend this book to professionals but also to anyone that works with customers to help them understand the entire strategic planning required to acquire customers and develop a long term relationship with them and why this is so important for the success of the business.

0 of 0 people found the following review helpful.
A comprehensive coverage of CRM
By Amazon Customer
Buttle's book is a comprehensive coverage of CRM, without the bias of a particular "magic bullet" solution to push. The author covers several models of CRM, each with relative strengths and weaknesses, then explores important related topics such as customer experience and the role of systems in CRM programs. This book provides the best overall treatment of the subject for anyone interested in understanding and applying customer relationship management concepts in the real world.

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Minggu, 11 Mei 2014

[K686.Ebook] Download PDF Industrial Ion Sources: Broadbeam Gridless Ion Source Technology, by Viacheslav V. Zhurin

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Industrial Ion Sources: Broadbeam Gridless Ion Source Technology, by Viacheslav V. Zhurin

Due to the large number of uses of ion sources in academia and industry, those who utilize these sources need up to date and coherent information to keep themselves abreast of developments and options, and to chose ideal solutions for quality and cost-effectiveness. This book, written by an author with a strong industrial background and excellent standing, is the comprehensive guide users and developers of ion sources have been waiting for. Providing a thorough refresher on the physics involved, this resource systematically covers the source types, components, and the operational parameters.

  • Sales Rank: #4013841 in Books
  • Published on: 2011-12-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.70" h x .80" w x 7.00" l, 1.65 pounds
  • Binding: Hardcover
  • 326 pages

About the Author
Viacheslav Zhurin is currently president of Colorado Advanced Technology LLC, a company at the cutting edge of the field of ion sources. He has a strong standing with manufacturers and users of ion sources in academe and industry, and has published numerous papers on the different aspects.

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Jumat, 09 Mei 2014

[P481.Ebook] Ebook Free Why You Win or Lose: The Psychology of Speculation, by Fred C. Kelly

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Why You Win or Lose: The Psychology of Speculation, by Fred C. Kelly

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Why You Win or Lose: The Psychology of Speculation, by Fred C. Kelly

2011 Reprint of 1930 Edition. A highly successful speculator shows how to use your skills as an amateur psychologist and a student of human nature to make money through the stock market. Written in a direct and affable style, "Why You Win or Lose" shares the secrets of an "outsider" on Wall Street, offering a valuable study of crowd reaction to market fluctuations. It identifies the four greatest enemies to stock market prosperity, showing how to recognize and avoid these pitfalls in instructive chapters such as "Vanity," "Greed," and "The Will to Believe." Kelly outlines the benefits of "contrary thinking" and illustrates how this style of thinking outside the box can lead not only to lucrative investments but to success in other endeavors as well.

  • Sales Rank: #1197369 in Books
  • Brand: Brand: Martino Fine Books
  • Published on: 2011-09-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .20" w x 5.98" l, .30 pounds
  • Binding: Paperback
  • 84 pages
Features
  • Used Book in Good Condition

About the Author
Kelly, a friend of Orville Wright and authorized biographer of the Wright brothers, was also an FBI agent, a newspaper columnist, and author of over a dozen books.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good Advice in Any Day
By Chip
This short book is interesting from a historical perspective. It consists primarily of the author's reflections and anecdotes, but does not represent any actual research. More modern behavioral studies will provide much more insight. Still, it is a quick read. The key insight is that individual investors tend to follow the crowd, buy peaks and sell bottoms, even when they know better. Kelly advocates thinking for yourself, and above all not being stampeded. Good advice in any day.

0 of 0 people found the following review helpful.
A Must Read for Speculators
By Hamilton Collins
A must read for anyone serious about understanding the market. Even though it talks about "pools," we can think of that in terms of fund managers and other big investment groups and get a better understanding of "the story" that charts a telling us. Excellent!

0 of 0 people found the following review helpful.
The best book on investing.
By Jonathan BozBeckian
This is the "Joseph of Aramathea" approach to investing. Read the book, read the books Matthew, Mark, Luke & John, think about what he did (he made 4 cameo appearances in each of the books) , observe the conditions he was taking a step forward, and draw your own conclusions.

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Rabu, 07 Mei 2014

[G559.Ebook] Free PDF 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Su

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13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Su

Master Your Mental Strength

Revolutionary new strategies that work for everyone from homemakers to soldiers and teachers to CEOs

  • Don’t waste time feeling sorry for yourself
  • Don’t give away your power
  • Don’t shy away from change
  • Don’t focus on things you can’t control
  • Don’t worry about pleasing everyone
  • Don’t fear taking calculated risks
  • Don’t dwell on the past
  • Don’t make the same mistakes over and over
  • Don’t resent other people’s success
  • Don’t give up after the first failure
  • Don’t fear alone time
  • Don’t feel the world owes you anything
  • Don’t expect immediate results
    • Sales Rank: #7615 in Books
    • Published on: 2017-03-07
    • Released on: 2017-03-07
    • Original language: English
    • Number of items: 1
    • Dimensions: 8.00" h x .61" w x 5.31" l, .0 pounds
    • Binding: Paperback
    • 272 pages

    Review
    "Her book�13 Things Mentally Strong People Don't Do�details exactly the sort of destructive thinking you should cut out of your life if you want to radically increase your resilience.�If you're looking to kick some bad mental habits and toughen yourself up, it's a great source of ideas to get you started." -Inc.

    "Writing with intelligence and clarity, Morin presents concrete strategies to help readers shift from negativity to positivity. Her advice is crisp, precise and actionable."�-Success

    "Great thoughts from Amy Morin, LCSW in her new book�13 Things Mentally Strong People Don't Do. I recommend it."�-John Maxwell, author of�The 21 Irrefutable Laws of Leadership

    "Each chapter delves further into the header, and provides positive and forward-thinking tactics on how to fix your flaw in logic. This is a fantastic book for anyone seeking a reality check." -Entrepreneur�

    "Morin's list of don'ts are applicable in every day life, not just during personal tragedy. Being aware of them can give an individual the power to withstand daily�disappointments, setbacks and obstacles." -The Washington Post

    From the Back Cover

    The Ultimate Guide to Mastering Your Mental Strength

    Everyone knows that regular exercise and weight training lead to physical strength. But how do we strengthen ourselves mentally for the truly tough times? And what should we do when we face these challenges? Or as psychotherapist Amy Morin asks, what should we avoid when we encounter adversity? Through her years counseling others and her own experiences navigating personal loss, Morin realized it is often the habits we cannot break that are holding us back from true success and happiness. Indulging in self-pity, agonizing over things beyond our control, obsessing over past events, resenting the achievements of others, or expecting immediate positive results holds us back. This list of things mentally strong people don't do resonated so much with readers that when it was picked up by Forbes.com it received ten million views.

    Now, for the first time, Morin expands upon the thirteen things from her viral post and shares her tried-and-true practices for increasing mental strength. Morin writes with searing honesty, incorporating anecdotes from her work as a college psychology instructor and psychotherapist as well as personal stories about how she bolstered her own mental strength when tragedy threatened to consume her.

    Increasing your mental strength can change your entire attitude. It takes practice and hard work, but with Morin's specific tips, exercises, and troubleshooting advice, it is possible to not only fortify your mental muscle but also drastically improve the quality of your life.

    About the Author

    Amy Morin is a licensed clinical social worker, college psychology instructor, and psychotherapist. She is the only person in the psychology industry who is talking about mental strength on a global level. She lives in Enfield, Maine.

    Most helpful customer reviews

    193 of 203 people found the following review helpful.
    Excellent Mental Health-Building Strategies
    By Stacey Curnow
    I was asked to be an early reviewer for 13 Things Mentally Strong People Don’t Do, and to focus on which of the 13 Things I found most helpful or applicable to my own life.

    Amy says she’s the only person in the psychology industry who is talking about mental strength on a global level, and I’m delighted that’s she’s bringing the weight of science to this topic (likening mental strength to something you can improve with practice and discipline just like physical health).

    She encourages readers to adopt certain mental strength-building strategies by first looking at what mentally strong people don’t do.

    Here’s the full list:

    1. They Don’t Waste Time Feeling Sorry for Themselves
    2. They Don’t Give Away Their Power.
    3. They Don’t Shy Away from Change
    4. They Don’t Waste Energy on Things They Can’t Control
    5. They Don’t Worry About Pleasing Everyone
    6. They Don’t Fear Taking Calculated Risks
    7. They Don’t Dwell on the Past
    8. They Don’t Make the Same Mistakes Over and Over
    9. They Don’t Resent Other People’s Success
    10. They Don’t Give Up After the First Failure
    11. They Don’t Fear Alone Time
    12. They Don’t Feel the World Owes Them Anything
    13. They Don’t Expect Immediate Results

    I thought each of one of the above is important, but given my assignment I’m going to focus on thing they don’t do #6: They Don’t Fear Taking Calculated Risks.

    Amy says that all too often people stop themselves from taking a risk because it evokes a strong fear response. The problem is we don’t even investigate the thoughts and beliefs that triggered the fear response in the first place.

    We simply decide not to think about it or its consequences at all. And without understanding the beliefs that created the fear, or the potential outcomes of taking a risk even when we do, we end up completely avoiding risky ideas or dreams altogether.

    The bottom line is, most of us don’t really invest much time calculating which risks to take and which risks to avoid. Instead, we base our decisions on emotion or habit.

    If it feels too scary, we avoid the risk.

    But here’s where it gets interesting: Amy tells us if we’re excited about the possible benefits, we’re more likely to work through the challenges that the risk presents. So we really need to be willing to work with our fears in order to transform them.

    What I know for sure is that everything we want is outside of our comfort zone.

    To quote Amy Morin from 13 Things, “If we only take risks that make us the most comfortable, we’re likely missing out on some great opportunities. Taking calculated risks often mean the difference between living a mediocre life and living an extraordinary life.”

    I found Amy’s book helpful in so many ways, and I highly encourage you to read 13 Things: she provides many, many helpful checklists, tools, tips and strategies for becoming mentally strong and living the life of your dreams.

    In the chapter about taking calculated risks, she even provides a comprehensive list of questions to ask yourself to help create your own risk/benefit analysis.

    If you have ever felt stuck or small in the past and want a new way of evaluating clear next steps for building your mental strength, you’ll love this book!

    157 of 168 people found the following review helpful.
    "People who avoid failure also avoid success." --Robert Kiyosaki.
    By Bassocantor
    This book grew out of a series of tragic events in the author's life. Three years after her mother died, Amy's husband, still young, suddenly died of a heart attack. Now she not only had lost her mother, she had lost her husband as well. After these tragic events, the author decided to write down what she had personally learned: 13 things mentally strong people don't do. "They were the habits I'd fought so hard against to come out on the other side of my grief."

    These thirteen habits don't just help you get through grief, they will help you develop mental strength. Here are some parts of 13 THINGS I thought were especially good:

    ♦ Developing mental strength requires three different steps: First thoughts, second behavior, third emotions.

    ♦ We have to balance our emotions with rational thinking: "We make our best decisions in life when we balance our emotions with rational thinking."

    ♦ One of the first chapters shows the problems with self-pity: "Feeling sorry for yourself is itself destructive. It leads to new problems and can have serious consequences." Instead of wallowing in pity, Amy suggests exchanging self pity for gratitude. The author cites a 2003 study in the "Journal of Personality and Social Psychology," which shows that people who feel gratitude don't get sick as often as others.

    ♦ A big mistake is a sense of entitlement: "Get over yourself. Develop self awareness of your sense of entitlement.

    ♦ A big obstacle to mental strength is giving other people power over you: "Giving other people the power to control how you think, feel, and behave makes it impossible to be mentally strong."

    ♦ This book is filled with lots of practical suggestions. Here's one simple one: "When you receive criticism or feedback from others, wait a beat before responding. If you're upset or emotionally reactive, take the time to calm down."

    ♦ Learn from prior mistakes: "Establish behavior that will replace previous behavior. Instead of drinking alcohol to cope with stress, a person could identify alternative strategies, such as going for a walk or calling a friend." Looking at prior mistakes in a positive way helps you to learn so that you don't repeat them again.

    Finally, in order to maintain mental strength, try coaching yourself. Follow these steps: First monitor your behavior, secondly regulate your emotions, thirdly think about your thoughts.

    √ Wow! All in all, 13 THINGS is a practical, well-written book by someone who knows what she is talking about--both professionally as well as personally. I learned a lot of good, practical ideas. At the conclusion of the book the author provides references to support her various conclusions.

    ♫ A Review by Chris Lawson

    Note: I do not know the author of this book, and no one requested I write this review.

    4 of 4 people found the following review helpful.
    Like the content, a bit redundant though
    By Danielle
    I liked the tips, however it was a bit redundant. The author explains that this started as a blog and you can tell it. The 13 things are great ideas but she goes on to repeat the same point over and over throughout the chapter. Just citing a real life example of it, or wording it a little different, not really adding to it. So this was probably more concise in the blog. But it's a nice reference to get your thoughts started in a new direction.

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    13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Su PDF
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